How A Dynamic Mobile App Resembling An eCommerce Site Intensifies Its Sales

The conventional eCommerce has been recently disrupted by mobile technology with smart phones applications coming in the forefront with widespread convenience for online shoppers. Smart web applications have been literally stealing the show in the eCommerce sector by bringing up many avant-garde facilities like on-the-go accessibility, location specific services, offline availability, personalised notifications and so forth. Thus, it is not astonishing nowadays when almost every online business is spending money on development of a progressive smart phone application resembling their eCommerce sites. Let’s get an insight of the compelling benefits enjoyed by online merchants with investments on resolute apps and how it helps in augmenting their sales or income flow.

  • Integration of phones’ inbuilt features

Mobile apps are built by integrating some of the basic inbuilt features of the phones to make it user-centric and offer users an enriching experience. eCommerce apps can use the phone’s GPS or location-tracking feature to easily spot down their customers and let them know how far their products are after being shipped. Some apps can seamlessly integrate the inbuilt phone’s camera for incentivising the users to click pictures with the products or using them.

  • Exceptional performance

Once downloaded on the smart phone devices, apps load with all the elements and features quickly because the processing power of devices but not the internet connectivity determines their speed. Unlike eCommerce sites, apps hence promise the customers an exemplary convenience while they buy things online. Apps’ pages load at the super fast or lightning speed, while a lag in the loading speed of web pages is a normal phenomenon. Thus, this is a major fact favouring online businesses as apps reduce the bounce rate and scale up conversions.

  • Allows push notifications

Many times, the feature of push notifications are integrated into the apps, empowering them to be highly engaging. It lets the apps to render personalised and automated experience to the buyers by sending them notifications about offers, new product launches, cart reminders, events and special sales that are around the corner.

  • Enhanced visibility

Mobile apps predominantly have greater longevity in the user’s smart phone. On knowing their usability, people install apps on their devices which gets placed on the home screens. This makes apps visible to the users all the time and urges them to visit them whenever they have something in mind to purchase. While this proves that nothing else can put an eCommerce brand or company in the forefront than a unique mobile app, it has also become a great tool for cultivating loyal customers and build trusts in them.

  • Offline feasibility

A well-built app is capable of performing even without an active internet connection. If not fully,they are always able to work with some specific features like checking the saved carts, viewing product wish lists. The connectivity independence of mobile apps prevents the fall back of customers frequently, like in case of eCommerce websites and thus delivers flawless shopping experience.

There are far more mobile application benefits to add to this list that are responsible for soaring up the sales of eCommerce businesses like heavy interface caching, easy searchability, seamless and secure mobile payments, social sharing, and much more. However, to wind it up, having a robust all-powerful app offers more value to customers than a website in this mobile-centric era. While it is still hard to gauge how far your sales or profitability will break open leaving the usual flow with an app, bringing a functional eCommerce store in the mobile space is bound to multiply the scopes for the merchants to reach more customers.